The brief for this project was pretty strange. We first had to design a typeface and then create a whole company based on that. I had created a very mechanic typeface called Morthens.

I ended up designing an identity for Béton brut which is a music label. It was based around the idea of a ranking system where people got to higher ranks when they collected a dark square which was to be found in every Béton brut product.

It also had a twist. The artwork of every product would remain hidden until people bought it and opened it. On the reversed side appeared the actual artwork.